+39 02 7234 3046idea.programme@unicatt.it IDEA - Innovation Digital Technology Entrepreneurship and Advanced Internationalization

Teaching areas

Home / IDEA Courses


Business Start up

  • Business Plan
  • New business models
  • Lean Start up
  • Legal and Contractual Knowledge
  • Project Management
  • Personal Branding

User Experience & Mobile Design

  • User Experience
  • User Interaction/Inclusive Design
  • Designing Touch/Gestural Interfaces

Digital Marketing and Social Media

  • Benchmark and strategies
  • Integrated Digital Marketing
  • Social CRM, Community Management
  • Brand Reputation
  • Sentiment Analysis
  • Digital P.R.
  • E-Commerce
  • Digital Advertising

Content-Analytics & Data

  • SEO
  • Analytics
  • Social Monitoring
  • Content Curation

Conferences and Company Visits
are integral parts of the IDEA programme

Learning by experience

A cycle of conferences with entrepreneurs, startuppers and professionals who work in digital innovation field.

Building Managerial Skills

  • Coaching & Tutoring Time is a cycle of sessions led by a project Mentor and a course Tutor, aimed at setting up the project and at supporting students’ educational route
  • Public Speaking Lab is a laboratory organized to teach students how to deal with emotions in public speaking
  • Pitch Gym: a pitch is a brief public presentation, during which a startupper presents his project. Therefore this activity is an essential part of group project and is assisted by professionals and entrepreneurs

Project Work

During the first quarter, students, divided into groups, conduct a Project Work (PW) aimed at developing an ACIN project. Each group has a Mentor, and each group develops the project from its early stages to its completion.