+39 02 7234 3046idea.programme@unicatt.it IDEA - Innovation Digital Technology Entrepreneurship and Advanced Internationalization
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Key Dates

15 June: beginning contest

15 July: deadline contest

20 July: submission of the projects to the Evaluation Commission

30 July: proclamation of the winners

31 July: sending acceptance letter to winners

07 August: deadline confirmation from the winners

11 o 15 September: workshop “IDEA Talenti” and Award Ceremony

28 September: deadline application IDEA Programme

05 October: beginning IDEA courses


July 15th


The goal of this competition is to encourage students and young professional to rethink traditional business models and marketing strategies, and to collect their projects on innovative marketing and business plan.

Download the Guidance document:

Bright IDEA Contest 2015

Bright IDEA Contest in lingua italianaIl contest è disponibile anche in lingua italiana.

Invitiamo i partecipanti interessati al contest in italiano a visitare la pagina sulla piattaforma ideaTRE60 di Fondazione Italiana Accenture:

Bright IDEA Contest (ITA)

Eligible Projects

The projects eligible for the Bright Idea Contest need to be related to new media and digital technology applied to any international industries sector, but those related to areas such as Luxury Goods, Fashion, Consumer Packaged Goods and Retail will be preferred.

Projects may be:

  • Business ideas
  • Innovative product/service
  • Application software

Concerning the project content specific areas of interest maybe:

  • Gamification
  • Social Wave
  • Personalization at scale
  • Seamless Customer Experience: infusing digital into retail experience

Selecting the winner

The Projects will be judged by a panel of judges composed by Università Cattolica and Accenture representatives.

Successful candidates will be contacted on the 31st July 2015.

Admissibility Conditions

Contest is open to those candidates meeting the following conditions:

  1. Graduated candidates (BA, MA, MSC, MBA, PhD)
  2. Candidates with a good command of English
  3. Candidates interested in digital innovation
  4. Must be able to travel to Italy and spend at least 6 months in Milan


The contest’s winners will benefit as follows:

  • Full Scholarship for IDEA Programme (5000,00 €)
  • Partial Scholarship for IDEA Programme (2500,00 €)

Entry submission

Entry form and documents are available from the website IDEAprogramme. To be considered valid, all submission must be written in English.

For the registration of its submission to be valid, each candidate should send the following documents in .pdf format to idea.programme@unicatt.it

  1. Project
  2. Time Schedule of the project
  3. CV

Download the Guidance document